ADVERTISING at Two Coats of Paint

A NYC-based online art journal, Two Coats of Paint specializes in providing advertising opportunities for arts organizations, galleries, and other members of the art community. Launched in 2007, Two Coats publishes original content with an emphasis on contemporary art. In 2014, we received a prestigious Creative Capital/Warhol Foundation Arts Writing Grant and, in 2016, a CC/WF Follow-up Grant to complete ongoing projects. In 2016, Time Out New York included Two Coats of Paint (along with ArtForum, ArtNews, Artnet, Hyperallergic, and The Art Newspaper ) in their list of top-ten, must-read art websites.

Advertising Formats:
Banner ad (250h x 970w) The banner is located at the top of the content.
Large ad (600h x 300w) Located in the sidebar.
Square ad (300h x 300w) Located in the sidebar.
Small ad (125h × 300w)Located in the sidebar.
Newsletter ads (300 x 300) Embed your ad directly in our email newsletter, which goes out to subscribers three times a week.

NOTE: All ads include a link to your website.

Sponsored Content:
300 words, two images
Sponsored essays, like regular articles, appear within the content area and are distributed to all RSS Feed subscribers. Because they become part of the Two Coats of Paint searchable archive, sponsored essays are collaborative, carefully curated, and by invitation only. Please send a note expressing interest in supporting blog content in this manner.

Two Coats of Paint reserves the right to decline any advertisement. In the event of an error, we will rerun a corrected ad.

For more information about opportunities and ad rates  on Two Coats of Paint, please contact 

Sharon Butler 
Email:–please put ADVERTISING in subject area

Two Coats of Paint has belonged to two wonderful advertising networks: Culture Pundits and Nectar Ads. Most of the organizations listed below advertised across these networks. Culture Pundits (member, 2007-11) was founded by Barry Hoggard and James Wagner, and Nectar Ads (member, 2011-2016)  was founded by Veken Gueyikian and Hrag Vartanian. Nectar Ads included Two Coats of Paint, Art F City, Art Market Monitor, Big Red & Shiny, Colossal, Hyperallergic, Listings Project, Rhizome, Spoon & Tamago, and Vandalog. In 2016, Two Coats of Paint left Nectar Ads and started an independent advertising initiative.

Previous advertisers have included: