According to BBC News, seven German artists are living with lice in their hair in an Israeli museum for three weeks in the name of art. Milana Gitzin-Adiram, chief curator of the Museum of Bat Yam, near Tel Aviv, said: "Art is no longer just a painting on the wall. "Art is life, life is art." Artist Stefan Reuter, 27, and his fellow artists said the exhibition offered the chance to explore the concept of the parasite and to ask whether the word could be "reclaimed" in Israel. The group acknowledged that living with lice was uncomfortable, but said it was worth it for the sake of art, and insisted it was not a gimmick. "We are serious," said Akim One Machine-Tu Nyuyen. "The lice are part of the art."